Submitted by: Merrill Lichter

Can you remember a time when you had control over the flow of information about yourself? It was possible that, without a great deal of effort, you could control exactly what other people could find out about you and how that information could be discovered. This, however, isn’t the case these days. There are plenty of different ways that other people can get information about you. This is bad enough for people who work off of the internet in “regular” jobs. For those whose work is completely on the Internet, though, it’s much trickier. These days, a haphazard tweet could make you lose sales.

Thus, what should you do? What is the plan? The key to continuing to be successful and making sure that your reputation remains stellar both online and off is to be as professional as possible at all times. Here are our suggestions.

1. It’s crucial that each piece of writing you compose is spelled and punctuated properly. Whether your writing is for your sales page or simply a brief text message does not matter. Spelling and grammar are a must. The last thing you need is for a prospective buyer to find something you’ve written and see that it is overrun with errors. It demonstrates that you have no idea about what you are doing.

2. It is important to reply to each email message and call. When you reply, ensure that you are friendly and positive and civil. Don’t ever let an online message sit for more than 24 hours without a reply. Don’t allow phone messages to stagnate unreturned. Always answer your telephone by the third ring. It’s little details like these that show people what they want to know about you and the dedication to your job.

3. React to criticism graciously and positively. The internet is full of people whose primary goals are to make you feel bad about yourself. Nonetheless, there will be some who have legitimate problems about your project and how it is presented. Take each criticism or suggestion to heart and ask if you could truly make the improvements the person would like to see without it harming your business. Then, let the person know if you will be heeding his criticism or not and explain, in a polite manner, why you chose that specific course of action. This proves that you value each of your potential customers, not just those who give you positive feedback.

4. Watch your social media! It’s not difficult, while in the throes of social media, to forget that you’re not merely a random individualonline user, you’re representing a business. Tweeting and Facebook messages that sound very informal might be happily received by the person they are intended for. If an individual happens to see the communication, though, he may not think that you are very serious about your business.

5. Let your personality shine as much as possible. No one says you should obscure everything about who you are. Fact is, perhaps the most effective way to distinguish yourself from the competition is to let your personality shine. All the same, keep in mind that you are the owner of a business, so keep your best self center stage.

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Source:

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